footage was filmed and edited by Gavin Telfer

LFW June 2023

Samuel A. Collection head designer Samuel Adeloye showcases some pieces from our upcoming Collection titled “Le Voyage I“ at London Fashion Week. The show was organised by Creativeth UK and Fashion Show Live.

Looks

Details

SAC is taking the concept Le Voyage(The Journey) in a 3-Dimensional view. We first of all take a look at the modern concept and preparation of a joruney/travel on a surface level. Which entails choosing outfits for each stage of your journey. An outfit to wear to the Airport and for the flight(comfortable clothing), an outfit to wear while doing the site seeing/leisurely activities(denim wear) and then an outfit/outfits for the dinners and festive engagements (Couture pieces). We cannot forget a very important part of travel which is luggage and storage(Bags). These are the key design pieces for this collection.

Beyond the surface level we also want to show the journey and evolution of the brand. This will be in the story telling, quality of content and how we encoreperated a series of pieces to the concept.

Lastly we hope that the body of work in this collection transcends and resonates which each of you, and inspires you to want look at your journeys with a sense of gratitude for how far you have come and a drive to achieve your dreams.

Behind The Scenes (BTS)